Strategic Analysis Certification
About Strategic Analysis
Strategic analysis is the process of evaluating an organization's internal and external environment to identify opportunities and threats, and to develop a plan of action to achieve its goals and objectives. It is an ongoing process that helps organizations to make better decisions, and to improve their competitiveness and performance.
Strategic analysis typically includes the following steps:
Identifying the organization's goals and objectives: This involves understanding the organization's mission, values, and desired outcomes.
Conducting a SWOT analysis: This involves identifying the organization's strengths, weaknesses, opportunities, and threats, both internal and external to the organization.
Analyzing the industry and competitive environment: This involves understanding the key trends and forces that are shaping the industry and the competitive landscape, such as changes in technology, customer needs, and regulatory environment.
Developing a strategic plan: This involves identifying the key actions and initiatives that will be taken to achieve the organization's goals and objectives, and to address any opportunities and threats that have been identified.
Monitoring and evaluating progress: This involves tracking the organization's performance and progress against the strategic plan, and making adjustments as needed to ensure that the organization is on track to achieve its goals and objectives.
Strategic analysis is a vital process for organizations of all sizes and types, it helps them to identify their strengths and weaknesses, to understand the competitive landscape and to make informed decisions. It is an essential tool for organizations to stay competitive, adapt to changes and to achieve long-term success.
Who should take the Strategic Analysis Certification exam?
Strategic Analysis course is intended for professionals in business, management, and other related fields who are responsible for making strategic decisions within an organization. This includes managers, executives, business consultants, and analysts. The course would also be beneficial for students studying business, management, or related fields who wish to gain a deeper understanding of strategic analysis and decision making. Additionally, It would be beneficial for entrepreneurs and small business owners who want to gain a better understanding of how to identify and analyze opportunities for growth and success.
Strategic Analysis Certification Course Outline
Some common topics covered in a Strategic Analysis course may include:
Introduction to strategic management and the role of strategic analysis in the strategic planning process
Techniques for analyzing the external environment, including industry and competitor analysis, PESTLE analysis, and SWOT analysis
Techniques for analyzing internal capabilities, including resource and competency analysis
Framework for identifying and evaluating strategic options, including the Boston Consulting Group (BCG) matrix, the GE-McKinsey matrix, and the Ansoff matrix
Methods for creating and implementing a strategic plan, including the balanced scorecard and strategy maps
Techniques for monitoring and evaluating the effectiveness of a strategic plan
Case studies and examples of strategic analysis in various industries and organizations
Team exercises and hands-on practice applying strategic analysis tools and techniques
Understanding of the role of technology and digital platforms in the process of strategic analysis.