Visual Merchandising

It will be a computer-based exam. The exam can be taken from anywhere around the world.

You have to score 25/50 to pass the exam.

No there is no negative marking

There will be 50 questions of 1 mark each

You can directly go to the certification exam page and register for the exam.

You will be required to re-register and appear for the exam. There is no limit on exam retake.

The result will be declared immediately on submission.

• Retail Store Managers: Individuals responsible for the overall presentation and sales performance of a retail store.
• Visual Merchandisers: Professionals tasked with creating and maintaining retail displays.
• Marketing and Sales Professionals: Those involved in promotional strategies and in-store marketing.
• Interior Designers: Designers looking to specialize in retail environments.
• Students: Those studying retail management, fashion merchandising, or related fields.

The Visual Merchandising exam assesses an individual's ability to create visually appealing and strategically effective retail displays. This includes skills in design, space planning, color coordination, lighting, and understanding consumer behavior. The exam evaluates both creative and technical aspects of visual merchandising, ensuring that candidates can effectively enhance the shopper experience and drive sales.

• Visual Merchandiser: Design and implement attractive retail displays that enhance the shopping experience and drive sales.
• Retail Store Manager: Oversee store presentation, ensuring that visual merchandising strategies are effectively executed to optimize product placement and customer flow.
• Marketing Specialist: Develop and execute in-store marketing campaigns and promotional displays to attract and engage customers.
• Window Display Designer: Create eye-catching window displays that draw customers into the store and reflect brand identity.
• Retail Space Planner: Plan and organize retail spaces to maximize sales potential and improve the overall shopping environment.

• Design Principles Mastery: Ability to apply fundamental design principles such as balance, contrast, and emphasis to create visually appealing displays.
• Space Planning Expertise: Skills to efficiently plan and utilize retail space to optimize product placement and enhance customer flow.
• Color Theory Application: Proficiency in using color theory to create harmonious and psychologically impactful displays.
• Effective Lighting Techniques: Knowledge of how to use different lighting techniques to highlight products and create the desired atmosphere.
• Consumer Behavior Insights: Understanding of shopper psychology and the ability to design displays that influence purchasing decisions and enhance the customer experience.