Web Analytics

Web Analytics

Web analytics is the process to collect, analyze, and interpret data from websites for understanding user behavior, track website performance, and effectiveness of marketing strategies to optimize websites and conversion rates. It includes metrics like page views, bounce rates, traffic sources, and user interactions for decision-making.

Certification in web analytics validates your skills and knowledge in metrics, tools (like Google Analytics, Adobe Analytics, etc.), and techniques for analyzing website data.
Why is Web Analytics important?

• The certification shows your skills in web analytics.
• Boosts your marketability in web analytics.
  
• Makes you stand out from competitors.
  
• Acts as a stepping stone for senior positions and higher salaries.
• Provides employers with confidence of your web analytics skills.

Who should take the Web Analytics Exam?

• Web Analytics Specialist
• Digital Marketing Analyst
• SEO Specialist
• Marketing Data Analyst
• E-commerce Analyst
• Website Optimization Manager
• Conversion Rate Optimization (CRO) Specialist
• Digital Marketing Manager
• Content Strategist
• Social Media Analyst
• Online Marketing Manager
• Marketing Director
• User Experience (UX) Researcher
• Data Analyst for Websites
• Product Analyst
• Business Intelligence Analyst
• Campaign Manager (Digital Marketing)
• Growth Hacker
• Customer Insights Analyst
• Digital Strategy Consultant

Web Analytics Certification Course Outline
The course outline for Web Analytics certification is as below -

1. Introduction to Web Analytics

2. Setting Up Web Analytics Tools

3. Key Web Metrics and KPIs

4. Traffic Analysis and Sources

5. User Behavior Analysis

6. SEO and Web Analytics

7. Setting Up and Interpreting A/B Testing

8. Data Visualization and Reporting

9. Website Optimization and Conversion Rate Optimization (CRO)

10. Legal Compliance and Privacy in Web Analytics

11. Advanced Web Analytics Techniques