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Web Marketing

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Web Marketing


The Web Marketing exam evaluates a candidate's knowledge and skills in digital marketing strategies and tools. This certification covers SEO, SEM, content marketing, social media marketing, email marketing, analytics, and advertising, providing a comprehensive understanding of how to effectively market products and services online.


Who should take the exam?

  • Digital Marketers: Professionals working in online marketing roles.
  • Marketing Managers: Managers overseeing marketing strategies and campaigns.
  • Business Owners: Entrepreneurs looking to promote their businesses online.
  • Marketing Consultants: Consultants providing digital marketing advice to clients.
  • Content Creators: Individuals creating content for digital marketing purposes.
  • Social Media Managers: Professionals managing social media accounts and campaigns.
  • Students and Academics: Individuals studying marketing or related fields.


Course Outline

The Web Marketing exam covers the following topics :-

  • Module 1: Introduction to Web Marketing
  • Module 2: Understanding Search Engine Optimization (SEO)
  • Module 3: Understanding Search Engine Marketing (SEM)
  • Module 4: Understanding Content Marketing
  • Module 5: Understanding Social Media Marketing
  • Module 6: Understanding Email Marketing
  • Module 7: Understanding Web Analytics
  • Module 8: Understanding Digital Advertising
  • Module 9: Understanding Advanced Web Marketing Strategies
  • Module 10: Understanding Capstone Project

Web Marketing FAQs

It will be a computer-based exam. The exam can be taken from anywhere around the world.

You have to score 25/50 to pass the exam.

No there is no negative marking

There will be 50 questions of 1 mark each

You can directly go to the certification exam page and register for the exam.

You will be required to re-register and appear for the exam. There is no limit on exam retake.

The result will be declared immediately on submission.

  • Digital Marketers: Professionals working in online marketing roles.
  • Marketing Managers: Managers overseeing marketing strategies and campaigns.
  • Business Owners: Entrepreneurs looking to promote their businesses online.
  • Marketing Consultants: Consultants providing digital marketing advice to clients.
  • Content Creators: Individuals creating content for digital marketing purposes.
  • Social Media Managers: Professionals managing social media accounts and campaigns.
  • Students and Academics: Individuals studying marketing or related fields.

The Web Marketing exam evaluates a candidate's knowledge and skills in digital marketing strategies and tools. This certification covers SEO, SEM, content marketing, social media marketing, email marketing, analytics, and advertising, providing a comprehensive understanding of how to effectively market products and services online.

  • Digital Marketing Specialist: Creating and implementing digital marketing strategies.
  • SEO Specialist: Optimizing websites and content for search engines.
  • SEM Manager: Managing paid search advertising campaigns.
  • Content Marketing Manager: Developing and executing content marketing strategies.
  • Social Media Manager: Overseeing social media campaigns and engagement.
  • Email Marketing Specialist: Creating and managing email marketing campaigns.
  • Web Analyst: Analyzing website data to improve marketing strategies.
  • Digital Marketing Consultant: Providing expert advice on digital marketing strategies.
  • Marketing Manager: Overseeing all aspects of digital marketing for a business or organization.
  • Entrepreneur: Promoting and growing an online business through effective web marketing.

  • SEO Expertise: Ability to optimize websites for search engines.
  • SEM Proficiency: Skills in managing paid search campaigns.
  • Content Creation: Competence in developing engaging and valuable content.
  • Social Media Savvy: Ability to leverage social media platforms for marketing.
  • Email Marketing Skills: Proficiency in creating and managing email campaigns.
  • Analytical Skills: Competence in using web analytics tools to measure performance.
  • Advertising Knowledge: Understanding of digital advertising strategies and platforms.