Whatsapp Marketing Practice Exam

WhatsApp marketing is a type of digital marketing which involves using the WhatsApp messenger for marketing of products or services to existing and potential customers. The practice provides a direct communication to connect and engage with their customers whether existing or potential, send personalized messages, and promotional campaigns, as well as provide customer support, and updates on products or services.

Certification in WhatsApp marketing attests to your skills and knowledge in using WhatsApp for marketing. The certification assess you in WhatsApp Business tools, marketing campaigns, customer engagement , and campaign analytics.
Why is Whatsapp Marketing certification important?

• The certification validates your skills and knowledge of using WhatsApp for marketing.
• Validates your skills in WhatsApp Business.
• Boosts your career opportunities in digital marketing roles.
• Increases your credibility in customer support by WhatsApp.
• Boosts your employability for customer relations and marketing roles.
• Provides you a competitive edge in a digital marketing jobs.
• Helps gain higher-profile digital marketing projects and clients.
• More likely to be promoted in the company for your certified WhatsApp marketing expertise.

Who should take the Whatsapp Marketing Exam?

• Digital Marketing Specialist
• Social Media Manager
• Content Marketing Manager
• Marketing Automation Specialist
• Customer Relationship Manager
• Brand Manager
• E-commerce Marketing Manager
• Social Media Strategist
• Customer Support Manager
• Marketing Campaign Manager

Skills Evaluated

Candidates taking the certification exam on the Whatsapp Marketing is evaluated for the following skills:

• WhatsApp Business tools and features.
• WhatsApp marketing campaigns.
• Audience segmentation
• Personalized messaging.
• WhatsApp and CRM, other marketing tools.
• Laws and Ethics
  
• WhatsApp campaign analysis
• Images, videos, documents) in marketing.
• Metrics and KPIs for WhatsApp marketing.

Whatsapp Marketing Certification Course Outline
The course outline for Whatsapp Marketing certification is as below -

• Overview of WhatsApp as a marketing tool.
• Differences between WhatsApp Personal and WhatsApp Business.

• Creating and configuring a WhatsApp Business account.
• Managing business profile and messaging tools.

• Developing marketing strategies
  
• Best practices
  

• Segmentation Techniques
• Personalized campaigns
  

• Designing and running effective WhatsApp campaigns.
• Using multimedia (images, videos, links) to enhance campaigns.

• Customer inquiries and feedback
  
• Build relationships
• Customer support.

• Automating responses
• WhatsApp Business API.
• CRM Integration
  

• Metrics and KPIs
  
• Track and optimize
  

• Privacy policies
• Data protection
• GDPR
  
• Ethical marketing
  

• Other digital marketing platforms.
• Chatbots
• WhatsApp for e-commerce.